Behind every Slumbersac design is a story, and for designer Vicky Battersby, inspiration often begins with childhood memories, family adventures and a love of creativity.
For example, our farmyard baby sleeping bag design was inspired by some of Vicky’s happiest memories growing up, spending holidays on her grandparents’ farm in the beautiful Austrian town of Murau.
From collecting fresh eggs and feeding cheeky pigs to playing for hours in the haybarn with her sister Gemma, those moments helped shape the playful and comforting feel of the design.
The Inspiration Behind Our Baby Sleeping Bags
For Vicky, designing children’s sleepwear is about more than creating beautiful prints. Every baby sleeping bag is designed to feel comforting, imaginative and full of personality.
The farmyard collection captures the warmth and simplicity of countryside life, inspired by:
✔️ Farm animals and nature
✔️ Childhood adventures outdoors
✔️ Family memories and storytelling
✔️ Playful colours and illustrations
✔️ Creating comforting sleep spaces for children
The result is a charming farm-themed baby sleeping bag designed to spark little imaginations at bedtime.
Designing Baby Sleeping Bags That Tell a Story
At Slumbersac, every print begins with an idea. Sometimes it comes from a memory, a sketchbook drawing, travel experiences or trends in children’s design. From magical dragons and unicorns to playful fruit characters bursting with personality, Vicky creates imaginative collections designed to make bedtime feel comforting, familiar and fun for little ones.
The creative process includes:
➤ Exploring colour palettes and themes
➤ Hand-drawing early concepts
➤ Developing full repeat patterns
➤ Testing fabrics and print quality
➤ Refining designs as a team
Each product is carefully created with comfort, practicality and creativity in mind, whether it is a baby sleeping bag, babywear, poncho or cuddly toy.
Creativity Inspired by Working With Children Around the World
Vicky’s creative inspiration also comes from experiences working with children internationally.
Slumbersac’s strong charitable ethos has shaped her creative journey in so many ways. She has worked with NGOs in countries including the Philippines and Brazil, teaching art to children in underprivileged communities.
One particularly memorable project involved painting a colourful mural for a community centre, creating a joyful space where children could learn, play and express themselves creatively.
These experiences continue to influence Slumbersac’s playful prints and imaginative collections.
Bringing Designs to Life
One of the most exciting parts of the design process is seeing the first product samples arrive from the factory.
From the first sketches to the finished baby sleeping bag, every stage is carefully considered to ensure products feel soft, practical and comforting for families.
Seeing children interact with the designs during photoshoots is often the moment the collection truly comes to life.
Why Design Matters in Children’s Sleepwear
Children connect strongly with colours, characters and familiar bedtime routines. Thoughtful sleepwear designs can help create a comforting and positive bedtime experience.
At Slumbersac, our designs are created to feel:
✔️ Fun and imaginative
✔️ Soft and comforting
✔️ Suitable for everyday family life
✔️ Timeless enough to enjoy across childhood
Combined with practical features like safe fits, breathable fabrics and the correct TOG ratings, every design balances creativity with comfort.
Meet Our New Designs: Fantasia and Sporty Fruits
Two of our newest collections perfectly capture Vicky’s imaginative design style.
Fantasia
Fantasia is filled with dragons, unicorns and magical bedtime adventures. Designed to spark imagination, the collection brings together soft colours and playful fantasy characters to create a dreamy sleep space for little ones.
Perfect for children who love storytelling, fantasy worlds and bedtime adventures.
Sporty Fruits
Sporty Fruits takes a more playful and energetic approach, featuring cheeky fruit characters enjoying sports and outdoor fun.
Bright, colourful and full of personality, the design was created to bring humour and fun into bedtime routines while still feeling soft and comforting for sleep.
Both collections are designed exclusively by our UK in-house team and are available across selected Slumbersac baby sleeping bags and sleepwear.
Looking Ahead
The Slumbersac design team is always working on new ideas, prints and collections inspired by family life, childhood memories and playful adventures.
With more exciting designs coming soon, there are plenty more bedtime stories waiting to be told.
Frequently Asked Questions
Who designs Slumbersac baby sleeping bags?
Many Slumbersac designs are created by British designer Vicky Battersby, whose work is inspired by childhood memories, travel, storytelling and children’s creativity.
What inspired the Slumbersac farmyard design?
The farmyard collection was inspired by holidays spent on Vicky’s grandparents’ farm in Austria, surrounded by animals, countryside and family adventures.
What is the Fantasia collection?
Fantasia is a magical Slumbersac collection featuring dragons, unicorns and fantasy-inspired bedtime adventures.
What is the Sporty Fruits design?
Sporty Fruits is a playful collection featuring sporty fruit characters designed to bring colour and fun to bedtime routines.
Are Slumbersac designs created in-house?
Yes. Slumbersac has an in-house UK design team that creates exclusive prints and collections for baby sleeping bags and sleepwear.
How are Slumbersac designs created?
Designs begin with sketches, colour palettes and creative ideas before being developed into full patterns and tested on carefully selected fabrics.
Are Slumbersac sleeping bags designed for comfort as well as style?
Yes. Every Slumbersac sleeping bag combines imaginative designs with practical features, breathable fabrics and comfort-focused sleepwear suitable for babies and children.
Why are playful designs important for children?
Fun and familiar designs can help children feel comforted at bedtime while encouraging imagination and positive sleep routines.
